![]() ![]() ![]() Press releases were initially considered an outbound marketing method. However, you should still keep content marketing principles in mind when crafting your press release - namely, telling a great story and holding your audience’s attention all the way through to the CTA. Content Marketing: Press releases can be a useful channel for content marketing because your audience is expecting a direct announcement.To write a successful feature press release, focus on strong, engaging writing, and target your customer base. These press releases will have a longer lifespan (usually because they are published online), and therefore need to represent the company’s brand rather than simply report on a happening. Evergreen Feature: Think of this category as an angled look at a news event.This type of press release is geared toward business journalists and editors, investors, and current and potential customers. General Announcement: The standard press release addresses a discrete, time-sensitive news event, such as a product launch, executive appointment, or earnings report.There are three general press release archetypes: For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news. A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about its topic. Getting started with the Smartsheet APIĪ press release - also called a press statement, news release, or media release - is an official written statement given to media outlets that documents a specific event, launch, or other happening.ENGAGE Smartsheet ENGAGE brings together our global customers, experts, and partners to share their experiences, ideas, and best practices.Smartsheet events Your hub for Smartsheet events, webinars, Q&As, and user groups.Partners Learn about the Smartsheet partner program and access our partner directory.Community Explore user-generated content and stay updated on our latest product features.Help and Learning A comprehensive knowledge base, including articles, tutorials, videos, and other resources that cover a range of topics related to using Smartsheet.Content Center Articles and guides about project management, collaboration, automation, and other topics to help you make the most of the Smartsheet platform. ![]()
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